12/3/2023 0 Comments Ewg skin deep ranking![]() While EWG continues scaring consumers away from their bathroom cabinets, know that since 1938 the U.S. So the more they scaremonger, the more customers are drawn to products with EWG’s own stamp of approval. If that doesn’t convince you, this should: EWG allows companies which score well on their list to use the “ EWG Verified” seal of approval for marketing purposes. Evaluating the arbitrary label on the basis of hazard betrays EWG’s systemic fear of man-made ingredients. However, “fragrance” on a product label doesn’t refer to one chemical, or even a class of chemicals. The problem is, EWG’s assumption of hazard isn’t based on science.įor example, “fragrance” pulls in a rank of 8/10 on the badness scale, so that any product containing “fragrance” immediately gets a knock. The Skin Deep database ranks products by the “hazard” of their ingredients. ![]() ![]() African American women in particular account for up to 22% of the personal care products market, which suggests African American women devote more of their spending to beauty as compared to other demographics.ĮWG is no stranger to exploiting fear, but it’s most recent attempt to construct a narrative of a cosmetics industry which targets specific consumers for harm is wildly inaccurate and irresponsible. ![]() The group’s latest update to its Skin Deep Cosmetics Database identified 1 in 12 products marketed to African American women as being “highly hazardous,” with fewer than one fourth receiving a “low hazard” rating.Ĭonsidering the average woman owns 40 different makeup products – a value that doesn’t even begin to consider hair, nail or body products – women have a lot riding on the safety of their cosmetics. Last week, the Environmental Working Group (EWG) once again stoked the flames of fear with pseudoscience. ![]()
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